In the dynamic world of advertising, collaborations can arise in the blink of an eye, leading to stunning visual narratives that transcend expectations. For director Caleb Seales, the latest feather in his cap is an energizing commercial for Nike and Colin Kaepernick's clothing brand—a project that unfolded with remarkable speed and agility.
Caleb's journey with Nike has been a testament to his prowess in visual storytelling. While previous collaborations were facilitated through the connection with Cam Kirk, this venture marked a significant shift. The call came directly from League 22, an all-black woman-run agency, with whom Caleb had forged a strong relationship during the filming of the Yardrunners campaign, now in its fourth season.
The spontaneity of the collaboration was a hallmark of this project. Initially slated as a photoshoot, the dynamic nature of creative endeavors led to a last-minute call for Caleb to join as the behind-the-scenes videographer. The urgency was palpable when the call came at 2 pm, informing him that he was needed in LA the next day. In true filmmaker fashion, Caleb wasted no time. He reached out to Shawn Michael Craig, a trusted collaborator and director of photography, and together they boarded a plane to LA.
What transpired in the following days was nothing short of magic. From capturing footage on set to meticulous editing and coloring, Caleb assumed multiple roles to bring the vision to life. The result—a compelling video that not only met but exceeded Nike's expectations. Such was the impact of Caleb's work that Nike pivoted its initial plan to lead with the video instead of the intended photos.
The project was more than a collaboration; it was a convergence of creativity, purpose, and a commitment to storytelling that resonates. The commercial showcased the synergy between Nike, Colin Kaepernick's clothing brand, and Caleb Seales' ability to distill powerful narratives into visually captivating stories.
In an industry where agility and responsiveness are paramount, Caleb Seales exemplifies the art of seizing the moment. His latest venture with Nike and Colin Kaepernick not only adds another remarkable chapter to his portfolio but underscores the potential for transformative storytelling when diverse talents come together with a shared vision.
