Ken Carson, a rising star in the hip-hop scene, has dropped the first music video for his highly anticipated album "A Great Chaos" with "Jennifer's Body," helmed by the dynamic trio of directors – Oliver Shore, Kevin von Puttkammer, and Nick Spiders. Notably, Oliver and Kevin have been the driving force behind Ken's visual style, collaborating on seven videos prior to this latest release and establishing themselves as his primary music video directors.
What sets this creative partnership apart is their shared commitment to a distinct lo-fi, kinetic shooting, and editing style that has become synonymous with Ken Carson's aesthetic. The duo has spent years honing this unique visual language, drawing in upcoming artists who are captivated by its raw and energetic appeal. In a bold move, the directors shot "Jennifer's Body" exclusively on VHS and Invid Security cameras, emphasizing their dedication to the lo-fi ethos. The album cover was even taken on one of these security cameras by Nick.
The lo-fi approach, characterized by its gritty textures, retro vibes, and unpolished authenticity, aligns seamlessly with the rebellious spirit of Ken's music. Oliver Shore and Kevin von Puttkammer have mastered the art of crafting visuals that perfectly complement Ken's sonic palette.
"Jennifer's Body" stands as a testament to the evolving collaboration between the directors and Ken Carson. The use of unconventional filming equipment adds an additional layer of nostalgia and intrigue to the video, enhancing the overall visual experience. This bold creative choice speaks to the team's commitment to pushing boundaries and experimenting with unconventional methods, setting them apart in the saturated world of music video production.
As Ken Carson continues to ascend in the hip-hop scene, the seamless fusion of his sonic rebellion with the visionary direction of Oliver Shore and Kevin von Puttkammer promises a compelling journey for both fans and newcomers alike. "Jennifer's Body" solidifies the duo of directors as pioneers in the realm of lo-fi, kinetic visuals that are leaving an indelible mark on the industry.