Director Mac Grant faced a formidable challenge when tasked with crafting the music video for "There I Go," featuring hip-hop icons Gucci Mane and J Cole. With a mere four hours allocated for both artists, and only two of those hours reserved for J Cole, the stakes were high. To optimize every precious minute, the production team orchestrated a meticulously planned studio setup in Raleigh, North Carolina, chosen to align with Cole's availability. The objective was clear: create a seamless transition between the black studio and the white studio, ensuring that artists, cast, and the production team could fluidly move between setups. Despite the logistical hurdles, the team's unwavering commitment to efficiency not only secured all the necessary shots for the video but also ensured a smooth and enjoyable experience for the label and artists, making every moment count in the creation of this visual.
