In the dynamic realm where creativity meets commerce, the collaboration between Unfinished Legacy and director Cody LaPlant has not only shaped the brand but also contributed to Cody's evolution as a director. The synergy between Brema and Cody, spanning over four to five years, has led to a series of visually compelling commercials that transcend traditional marketing boundaries. In this article, we explore the genesis of their partnership, the creative processes behind their videos, and the impact on both the brand and Cody's career.
Genesis of Partnership:
The roots of this creative partnership run deep. Brema, the founder of Unfinished Legacy, and Cody first connected through a marketing agency where Brema was a part-owner. Despite the challenges posed by the COVID-19 pandemic, the duo decided to embark on a new journey and birthed Unfinished Legacy, a brand rooted in self-expression and the pursuit of passions. Cody's role in the early stages was pivotal, providing a visual narrative to Brema's vision.
Creative Freedom and Visual Brand:
Unfinished Legacy stands out for its commitment to giving directors, particularly Cody, full creative license. Inspired by a Converse commercial that resembled a visual mixtape, Cody collaborated with Found Format to craft a unique visual brand. The commercials aim to showcase individuals passionately pursuing their interests, aligning with the brand's metaphorical butterfly motif.
Brand Growth Through Commercials:
The relationship between Cody and Brema has evolved organically, with each commercial contributing to the growth of both the brand and Cody's directorial portfolio. Brema's YouTube channel, boasting 120k subscribers, serves as a platform to showcase the videos and run ads, amplifying the brand's reach. The collaborations have played a crucial role in shaping the visual identity of Unfinished Legacy.
Lessons Learned:
The journey has been a two-way street of learning. Cody, primarily rooted in music videos, found a playground to experiment with commercials and enhance his portfolio. The mantra of "less is more" became a guiding principle. Each video, though working with small budgets, unfolded as a visual testament to the brand's ethos, embodying the idea of an "unfinished legacy."
Visual Narratives and Organic Growth:
Brema sees the commercials not merely as commercials but as visual narratives that deepen the story and world of the brand with his audience. This unique approach makes the visuals more shareable, sparking organic growth. The commercials become a conduit for personal connections, forging a sense of community.
Unfinished Legacy: Beyond Commercials:
Beyond commercials, Unfinished Legacy engages in weekly events and panels, with Cody actively participating. Brema's personal videographer collaborates with Cody for commercials, demonstrating a sustained creative partnership.
End Goals and Impact:
For Unfinished Legacy, the end goals extend beyond commerce. The brand aims to inspire individuals globally, encouraging them to leave their mark and embrace an unfinished journey. The commercials become a pivotal force in shaping the brand's narrative and fostering a community.
Marketing and Future Collaborations:
Brema's approach to marketing is organic, relying on weekly events, YouTube, and selective collaborations. The brand's growth is marked by strategic collaborations, including a partnership with Levi's and an upcoming collaboration with Muhammad Ali's estate.
Conclusion:
The partnership between Unfinished Legacy and Cody LaPlant exemplifies the fusion of commerce and creativity. The commercials serve as visual narratives, capturing the essence of individuals leaving their mark. As Unfinished Legacy looks to sustain its independent spirit and expand globally, the impact of Cody's directorial vision, combined with Brema's unique perspective, remains a driving force in shaping the brand's narrative.
